Cap Digital
Digital Promotions A Hit With Gen Y
Your entertainment promotions may run into some trouble if you’re not keeping up with the times. If you’re still handing out trade show giveaways like pens, hats, and coffee mugs, you’re going to lose some of your street cred with your customers.
These days, your entertainment promotions need to include digital incentives like music downloads and ringtones. Why do you need to stop handing out the logoed apparel, the baseball caps, and the 1 GB thumb drives as promotional incentives? Her are four reasons to change your plan.
Generation Y Loves Digital Entertainment Promotions
This year was first time Generation Y outnumbered the Baby Boomers, 82 million to 78 million. Millennials were born with a cell phone in one hand, and a computer mouse in the other. Their media consumption is more online than offline. They read their news online, they watch YouTube and Hulu instead of TV, and they communicate by texting on their cell phones. Email has been replaced by text messaging.
This means if you want to appeal to Generation Y, your entertainment promotions need to be digital in nature: music download cards (plastic or digital), ringtones, free online movie rentals, etc. Any of these are going to appeal to Generation Y more than the typical knickknack brick-a-brack you find at every bank opening, community festival, or trade show.
Tie your entertainment promotions into both sales and just showing up. Give people a free song download for visiting your location, and five more for spending $50. Doing this will create both goodwill for your brand, and will give people the kind of incentive they really enjoy.
Increase in Broadband Boosts Digital Entertainment
Promotions Back in 2009, broadband Internet access had reached 60% of American homes. Broadband allows us to get online at lightning speeds. Pictures and documents download faster, communication is faster, we can watch movies online, communicate via video. And best of all, music downloads faster.
When you consider that Generation Y are some of the biggest consumers of digital music, increased broadband makes entertainment promotions like music downloads a win-win situation for both the customer and the marketer. Why not take advantage of that with your next entertainment promotions campaign?
Smart phones are becoming more popular
There are so many cell phones in this country, you’ll have an easier time finding people who don’t have a cell phone than trying to figure out who does. We love our cell phones. We trick them out, download all kinds of apps and ringtones, and even take pictures, record videos, and listen to music on them. And if you have the time, you can even talk to someone.
People love customizing their phones so much, they’ll even pay money for snippets of songs for ringtones. They’ll download wallpapers of their favorite brands. And they’ll even buy skins to decorate their phones. So your entertainment promotions should take advantage of this cellular obsession, and start giving your customers what they want: a cooler phone than the ones their friends have.
Include some digital swag in your entertainment promotions campaign if you are sponsoring a special event. Allow anyone to download promotional apps, custom ringtones and special wallpapers.
Digital Entertainment Promotions Mean a Bigger Bang for Your Buck
Rather than paying for design, production, and shipping costs, a digital promotion can be done strictly via websites, SMS (text), email, and even Twitter. So if your budget is limited, why sink your shrinking dollars into preparing your entertainment promotions campaign?
Budget your dollars on increasing the number of giveaways, the scope, or the promotion of the campaign itself? Collecting business cards from a trade show and sending emails for free is much more efficient than paying to ship 500 coffee mugs? Why pay for embroidery costs on 1,000 baseball caps when you can spend the extra money on giving away music or ringtones? Digital promotions can cut preparation costs associated with just your promotion, and put them toward actually giving away the entertainment promotions swag.
About the Author
Julie Ross of Rostin Ventures references Promotional Currency as the provider of
music download cards
in this promotion and other notable digital download promotions, including ringtone promotions,
mobile promotions
and music download promotions including promotional incentives including promotional risk coverage.
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