Hard Soft
Why do cigarette companies produce both hard and soft packages for their product?
I attempted to research this, but failed to find the answer. There seems to be quite a number of people who understand the concept of the hard pack but what significances does the soft pack have. The soft packs are still in production and the sales for both are split even.
People can not just be buying the soft pack because they grew up on them because a large contingent of that generation has passed away.
So what is the difference between the soft pack and hard….aside from the physical packaging.
Soft pack came first, is cheaper to produce, and was the standard for many years.
Hard packs came along later to satisfy people whose jobs or activities demanded more protection from crushing.
Cigarettes that come in hard packs are usually shorter these days, probably to recoup the extra cost of the packaging. Some people find that objectionable and stick to soft packs.
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