Iii Compact
A Collection of Brand Car Logos and Their Meanings(III)
LOTUS
lotus logo
Lotus Cars is a British manufacturer of sports and racing cars based at Hethel, Norfolk, England. The company designs and builds race and production automobiles of light weight and high handling characteristics. The logo of Lotus Cars features the abstracted shape of a lotus on the oval light yellow plane, with the word “LOTUS” and four overlapped English letters “A.C.B.C”, which stands for the name of its founder A.C.B.CHAPMAN.
RENAULT
renault logo
Renault S.A. is a French automaker producing cars, vans, buses, tractors, and trucks. Due to its alliance with Nissan, it is currently the world’s 4th largest automaker. 1923 – In 1923, the company replaced its tank logo with the Grille-Shaped logo and introduced the name of the car “Renault” in its logo for the first time. 1925 – In 1925, the diamond replaces the circle and Renault becomes the “diamond brand” and is called the same today. 1972 – In 1972, Renault modernized its logo. The designer, Victor Vaserely redesigned the diamond in the shape of a dynamic 3-D diamond. 1992 – In 1992, the logo is enlarged and produced in relief, as part of Renault’s drive for progress, quality and innovation. 2004 – In 2004, Renault presents a new interpretation of its logo, placed on a warm yellow background. 2007 – In 2007, Renault begins a wave of 26 vehicle launches. The logo is surrounded by a Yellow square – a symbol of quality.
BUICK
buick logo
Buick is a marque of automobile sold in the United States, Canada, China, Taiwan, Qatar, Kuwait, and Israel by General Motors Company. It is GM’s North America-based entry-level luxury brand. Buick’s emblem consists of three shields, each bisected diagonally to the right by a straight line, the shields arranged touching each other in a left-diagonal pattern, inside a circle. If represented in color, the leftmost shield is red, the middle white, and the rightmost blue, although white is sometimes represented by light gray. This design, known as the Trishield, was adopted in 1959 for the 1960 models and represents the three models that comprised the lineup that year—LeSabre, Invicta, and Electra. The shields are adopted from the shield of the Buick family crest, which in modified form had been used on Buicks since the 1930s. A version of the traditional crest appeared on Electras through the 1980s.
PORSCHE
porsche logo
Porsche SE or Porsche is a German automotive manufacturer of luxury high performance automobiles, which is majority-owned by the Piëch and Porsche families. The company is headquartered in Zuffenhausen, a city district of Stuttgart, Baden-Württemberg. Porsche’s company logo was based on the coat of arms of Free People’s State of Württemberg of former Weimar Germany, which had Stuttgart as its capital and became part of Baden-Württemberg after the political consolidation of West Germany in 1949.
OPEL
opel logo
Adam Opel GmbH, commonly known as Opel, is a German automaker. The company was founded on 21 January 1863, began making automobiles in 1899, and was acquired by General Motors Corporation in 1929. As part of GM Europe, Opel is GM’s largest European brand and, along with Vauxhall Motors in the UK, it forms GM’s core European business. The lightning bolt on the Opel badging is a reference to the famous Opel Blitz truck (the German word ‘Blitz’ means lightning or flash). The logo was originally a Zeppelin, which became more stylized, and as the Zeppelin became less popular as a form of transport, the logo was changed. There is also a noticeable similarity between the winged Zeppelin and the lightning logo. Starting with the Opel Insignia, the Blitz logo will be updated. The border that is circling the lightning bolt will be wider to incorporate the Opel name, and the surfaces will be more spherical to give the logo a three-dimensional look.
FIAT
fiat logo
Fiat S.p.A., an acronym for Fabbrica Italiana Automobili Torino (English: Italian Automobile Factory of Turin), is an Italian automobile manufacturer, engine manufacturer, financial and industrial group based in Turin in the Piedmont region. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli. Fiat has also manufactured tanks and aircraft. As of 2009, Fiat is the world’s 6th largest carmaker as well as Italy’s largest carmaker. It has a three-dimensional effect which conveys an idea of technology, Italian design, dynamism and a strong personality, while it also harks back to the round logo (white wording against a red background, surrounded by laurel leaves) that identified powerful, high performance Fiat models for many years. The essential, strong new logo therefore conveys ‘ongoing change’, a sign of the past re-read in a modern key which is particularly representative of Fiat today, a brand projected towards the challenges of the future but also proud of its historical identity. The two main elements of the new logo (the shield shape and the colour red) immediately bring to mind the Fiat 524 of 1931, which was the first to use a rectangular logo that blended into the new grille, designed with stylistic but also aerodynamic pretensions, in the shape of a shield with vertical elements.
Rover Mascot
rover logo
The Rover Company is a former British car manufacturing company founded as Starley & Sutton Co. of Coventry in 1878. After developing the template for the modern bicycle with its Rover Safety Bicycle of 1885, the company moved into the automotive industry. It started building motorcycles and Rover cars, using their established marque with the iconic Viking Longship, from 1904 onwards. Land Rover vehicles were added from 1947 onwards, with all production based in Solihull after moving to these premises after World War II. The Rover logo represents a Viking ship, a link between the meaning of ‘Rover’(to wander about) and the Vikings, which did very much the same thing albeit via the oceans rather than land.
hyundai logo
Hyundai Motor Company, a division of the Hyundai Kia Automotive Group, is the world’s fifth largest automaker in terms of units sold per year and one of the Big Asian Four (with Toyota, Honda and Nissan). Its slogan is “Drive your way”. Hyundai Motor Company is a division of Hyundai Motor Group which also manages Kia Motors. The Hyundai logo seen above is appears to be an oval shaped H (symbolizing Hyundai). It is also supposed to be symbolic of the company’s desire to expand. The ovaloid shape indicates the company’s global expansion and the slanted, stylized ‘H’ is symbolic of two people (specifically the company and customer) shaking hands.
SKODA
skoda logo
Škoda Auto is an automobile manufacturer in the Czech Republic. In 1991, it became a subsidiary of the Volkswagen Group. Its sales reached 674 530 cars in 2008. Although the Škoda logo is viewed as one of the most original and stylistically clean manufacturing company trademarks in the world, the author is not yet known. The black and green logo, which has been used since 1994, gives the Škoda brand a greater degree of originality – black symbolizes the hundred-year tradition, green signalizes environmental production. The big cirque symbolizes that SKODA products are impeccable; the bird’s wing symbolizes that the high-tech products are sold all over the world; the right-pointed arrow symbolizes advanced technique.
CHRYSLER
chrysler Logo
Chrysler Group, LLC is an American automobile manufacturer headquartered in the Detroit suburb of Auburn Hills, Michigan. Chrysler was first organized as the Chrysler Corporation in 1925.In September 1962, the company adopted a logo named Pentastar, made of five triangles arranged so their bases formed the sides of a pentagon. The Pentastar was simple and easily recognizable, even on revolving signs, and was not tied to any particular automotive styling feature as had been the previous Forward Look logo.
suzuki logo
Suzuki Motor Corporation is a Japanese multinational corporation headquartered in Hamamatsu, Japan that specializes in manufacturing compact automobiles, a full range of motorcycles, All-Terrain Vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines. Suzuki is the 12th largest automobile manufacturer in the world by production volume, employs over 45,000 people, has 35 main production facilities in 23 countries and 133 distributors in 192 countries. The logo of SUZUKI is a capitalized letter “S”, standing for SUZUKI, giving people the power feeling, symbolizing SUZUKI’S limitless development.
CITROEN
citroen logo
Citroën is a French automobile manufacturer. Founded in 1919 by André Citroën, it was the world’s first mass-production car company outside of the USA. Since 1976 it has been part of PSA Peugeot Citroën, and its headquarters is on rue Fructidor, Paris.The Citroen logo looks like something you might see on an American cartoon soldier – two inverted Vs. Andre Citroen – imagine one of those old black and white photographs with an ancient man in a white beard – started in the motor trade by building gear wheels before branching out into the motorcar, and the twin chevrons are meant to represent gear teeth in honour of the old engineer’s early fettlings. The company’s famous “double chevron” logo derives from André Citroën’s early business in gear-cutting the company pioneered mass production of double helically-cut gear teeth, which mesh together in a chevron.
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