Prop Photo
The Power of the Photo Booth
Photo booths have fast gained popularity in recent times for good reason. Photobooth-ME (The Photo booth company (Dubai, UAE)) explains the secret of this high-impact marketing tool and fun ‘phototainment’ – and tells customers what to look for when booking a photo booth for their next event.
It is pretty hard to go through life and not have a photo booth photostrip from somewhere; a train station back with high school friends poking faces, once upon a time lovebirds sneaking a cuddle behind the curtain or hamming it up with friends with modern-day Mac users’ programme.
Photo booths touch a nostalgic part in many of us and add a powerful dimension that many other forms of entertainment (and for corporate brands – PR & marketing) cannot achieve during the average single event.
An actual booth structure – whereby people step in to and activate the magical machine can produce amazing candid photos it would take even photography pros alot of time, effort and ‘tricks’ to get the same affect within seconds. For the user, there is something about not having a photographer staring back at you that brings out the showman in all of us. Even the most camera shy can gain bravado through the use of fun props and glasses, hats and the comraderie of a group in the booth – all playing up to the lens.
Photobooths often contain pro-level equipment and quality printers for fast printing; 3-6 in a row photostrips and other print out options; standup or sit down styles, onscreen LCD screens so the short and the tall or the many can best position themselves plus fun props to really ensure that the clown in all of us comes out to play.
With instant print and often brand-able photos (complete with company logos or event theme, married couple’s insignia or wedding date etc) all guests get to take home a souvenir as well as have great fun through the process. We’ve all been to yawnfest award ceremonies or gala dinners than feel a bit lacklustre so a photobooth brings interactivity and (literally) life to the party.
Add to that the ability to place the photos online and have guest then share the laughs with friends via their social media of choice, from Facebook to Twitter, Iphone to YouTube – and any company has as many people (in their hundreds or thousands) now spreading their brand across what is the most high-impact form of communication available this decade.
For customers, there are as number of key questions to ask when looking for a booth for your next event.
- Is it a booth structure or a branded backdrop/more open set up (both can provide fun but both are different experiences)?
- can the structure be branded?
- are all photos branded?
- do you offer online? how it is managed (open source or locked private gallery and passwords to guests)
- are photos unlimited. do you offer reprints or a 1 or duplicate photos per session with the rest online (reprints are often able but can with many booths hold up the flow of people so different booths will handle photo output differently. No one ever misses out as all photos are most often online and guests are often free to visit the booth as many times as the lineup lets them
- how fast are the photos printed/how many average guests can be catered for over a 3 hour timeslot
- What kind of equipment do you use?
- Do you have props. What are they?
- How can you customise/personalise the booth to our event?
- How many attendants and what is their role? Are they professionally dressed and trained for customer service (depending on your event type)
- What clients have your worked for? any testimonials?
Photo booths are custom set ups. They are (most often) not industrial machines so operators do often need paper/ink refills and mini breaks for focus and software adjustments throughout the course of an event as internal mechanisms are fragile and professional technical equipment. Most booths guarantee total in-service time of not under 80% (or terms often state extended time or, in the event of any mechanical hiccups, pro-rated refunds). It’s fragile cameras, laptops, printers, cables, more cables, screens and droves of over-excited people – things (can) happen so ask operators to highlight any technical matters in advance.
Photo booths often need only a nearby power outlet and a flat level service. Whilst ideal for indoors, outdoor events can be catered for if provided surfaces are flat or housed within a marquee.
Ask lots of questions and let the booth company know as much detail as they can about your event so as to add in their ideas and experience. Let the booth operator suggest ways the best options and add creative ideas to make your event the talking point for months, or, with a branded piece of memorabilia in hand to all guest, a lifetime.
And most of all, on the day of the event, have fun, be silly, get creative and it could be the biggest and best dose of laughter (and PR) you’ve had in a long time…
About the Author
Carolyn Deed is a former journalist, PR Consultant and now Director of Phototainment, behind Photobooth-ME. The United Arab Emirates first and foremost premium Photo Booth Dubai.
www.photobooth-me.com
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