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Hot Tips To Increase Your Email Open Rates

Are your email open rates not as high as they should be?

Let’s face it, you could have the best content in the world contained in your email, but if no one ever reads it, then it’s a waste of time.

So one of the most important aspects of email marketing is to get your subscribers to open the email right?

In order to increase your open rates you first need to know:

• Your email open rate statistics.

   

• Which subject lines to use.

   

• The number 1 tip to avoid when email marketing.

   

Let me first discuss the importance of your knowing your open rate statistics.

If you are not tracking your open rates, and most good autoresponders will provide you with detailed statistics on this, then you are essentially blind email marketing.

So it stands to reason that you cannot improve on your current open rates until you know what they are.

You should start off with keeping detailed stats, why not create a simple spreadsheet to record your results daily, this will allow you to see a pattern forming and help you re-adjust as required.

Once you begin to monitor your email open rates, you can then being to test your subject lines.

Email subjects lines must invoke interest and / or include a benefit to the subscriber, otherwise what incentive do they have to open the email?

A very effective email subject link is to ask the potential reader a question, and a nice touch is to personalize an email subject line with their first name.

Use a first name sparingly in an email, if you continually send out emails with subject lines containing a person’s first name, the effectiveness will decrease drastically.

Over usage of the first name in email subject lines can also make your emails appear spammy.

Spammy headlines must be avoided at all costs and are the number 1 tip to avoid when email marketing.

Most email marketers are aware that certain words trigger spam filters and often send their emails straight into the trash or spam bin, so to avoid this, they tried to trick the spam filters.

Tricking spam filters by disguising common spam words is never a good idea.

You may have even received an email like yourself containing words such as f.ree or m0ney.

Using this method will make your emails look spammy and most probably decrease your open rates drastically and flag you up as a spammer.

So know that you know the importance of tracking your email open rate statistics, the importance of having an enticing headline and the number 1 tip to avoid when email marketing it’s time to put it all to the test.

Visit your autoresponder, revamp your emails, track your stats and watch as your email open rates go through the roof.

Once you nail your email open rates, you can focus on the email body, and start the same process with your click through rates.

About the Author

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