Video Effects
10 Top Techniques For Using Video Effectively To Market Your Business
Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle. Here are 10 Top Techniques for Using Video Effectively to Market Your Business.
Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.
It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.
First of all, get set up.
When you’re starting out, it’s ok to just use your webcam. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod.
Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.
OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.
#1: Keep your videos short
Whether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep to just 5 or 6 minutes.
If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series – see tip 10.
#2: Post videos on your sales pages
You can use video on your sales page to introduce the main benefits of your product or business opportunity. How about placing a video on your sales page or sign up pages.
This helps to orientate visitors and to highlight the main points of your regular, written sales letter.
#3: Choose your keywords carefully
This is really important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content.
Research your top keyword phrases. Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and ensure you include your keywords in headings and tags and description boxes.
Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.
#4: Have a clear purpose & structure
Your keywords will help make sure you target your video on the right purpose before you start. Does your video answers the questions your visitors have in their heads when they’re searching for solutions. Make things crystal clear.
Stay on your topic and give added value – unique value if possible – and the videos will convert much better for you. Write down a structure – a set of headings – for what you’re going to cover. Have a script if necessary.
You can mention any links that you have another video specifically on that related topic.
#5: Look at the camera
The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.
With regards to presentation, stick your list of headings right next to the camera so you stay looking in the camera at all times, rather than looking away at a screen on down at your notes.
An authentic and honest video is far more valuable than a glossy tv like broadcast. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportunity to reach out to people in a different way than using text copy.
#6: Create a clear call to action
You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video.
What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.
Alternatively, you can put your video up next to a sign up box – linked to your email marketing – and you clearly ask them to opt in, more than once. Provide an incentive, such as a free report or further video coaching resources.
#7: Encourage comments on your video
One of the best things about video is that it’s very personal, social medium. You’ll create loads of social buzz if you get masses of folk commenting and sharing your content.
Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole list of tips that have been created by your niche community, prompted by your initial video post.
#8: Write articles, forum posts and blog & emails about your video
Write a short article (500-1000 words – like this one) on the same topic as your video. Then create a short blog post that links to your article and/or video.
If you have a list of existing contacts and subscribers, send them an email with information about your new video you just posted up. Ask them to pass it on to their contacts and lists. This can help with the viral process and get your video out beyond your own marketing circle of influence.
#9: Make linkages with other content, social sites
This relates to tip 8 in many ways. It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.
Use the social sites to jump start the viral effect. One of the mistakes newbie marketing make is they often don’t unleash the true power of social marketing and they totally lose out on getting more leads out of their efforts.
Make those integrations really work and the momentum will really build up on your marketing activities.
#10: Use time twice by re-purposing and repackaging your videos
Finally, following on from tips 8 & 9… put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action (see tip 6). If you create 10 videos on different marketing topics, you would have a neat series of using internet strategies to market your business.
You can use your 10 video series in different ways, such as an email’boot camp’over 7 days, a microcontinuity subscription over 10 weeks or simply create a ‘thank you’ web page with links to the full set of videos as a bonus for opting in.
How about creating a physical DVD product with some attractive graphics as a “free plus shipping” offer for subscribing members or as a ClickBank product for affiliates to market.
To summarise… your video marketing checklist:
- Short
- Targeted
- Structured
- Clear offer
- Complemented
- Linked
- Viral
- Repurpose
About the Author
Jay Allyson
Jay Allyson is Mum to Two Wonderful Children, and Wanted to Work From Home. Running a Home Business since 2004, she is an Internet Marketing Coach and Wealth Consultant, Teaching People To Make $100-$250k in 12 Months Part Time or Full Time. Family Strategy Working Towards Time & Financial Freedom for a Dream Lifestyle.
Find out more at:
www.JayAllyson.com
|
|
Adobe After Effects 6.0 Professional Video Software 2003 $200.00 |
|
|
2000 video game ad page ~ FEAR EFFECT $5.99 |
|
|
Mass Effect 3 Video Game New X Box PS3 Design Custom Black Shirt T-Shirt Tee N7 $18.88 |
|
|
Mass Effect 3 Video Game New X Box PS3 Design Custom Shirt T-Shirt Tee All Size $18.88 |
|
|
Mass Effect 3 N7 Video Game New X Box PS3 Design Custom Black Shirt T-Shirt Tee $18.88 |
|
|
RETRO MOVING LENTICULAR DOG PHOTO FRAMED TO HANG CLICK SEE VIDEO EFFECTS $40.55 |
|
|
Mass Effect 3 Three (PlayStation 3, PS3, Video Game, Sci-Fi, RPG, Bioware) New $38.97 |
|
|
Andrew Kramer Series One Video Copliot After Effects Tutorials Interviews VFX $0.99 |
|
|
Action Essentials 2 Video Special Effects from Video Copilot Stock Footage $74.02 |
|
|
New FXHome HitFilm Standard Video Editing 2D/ 3D Composting Movie Film Effects $139.95 |
|
|
200+ HD Video Elements use in VFX Software like After Effects or Final Cut $20.50 |
|
|
2010 video game ad page ~ MASS EFFECT 2 Loyalist $6.99 |
|
|
Grass Valley/GVeous Digital Video Effects System $3,750.00 |
|
|
Special Effects with Colored Pencils Demo VHS Video Sandra Angelo SM09 NEW $20.97 |
|
|
Mass Effect 3 Video Game N7 Logo Bifold Wallet NWT $16.00 |
|
|
Mass Effect 3: Limited Edition Collection Steelbook (Video Game RPG) As IS $0.01 |
|
|
Mass Effect 3 N7 Logo Men Black Color Shirt TShirt Tee Xbox360 PC Ps3 Video Game $19.49 |
|
|
NEW SEALED Mass Effect 3 (PC, 2012) COMPUTER VIDEO GAME $29.94 |
|
|
MASS EFFECT 3 POSTER ~ COMMANDER SHEPARD N7 24×36 Video Game $6.95 |
|
|
Mass Effect 3 PS3 Brand New Sealed Video Games EA Playstation BioWare $41.90 |
|
|
Unomat FL2040 Twin, Germany, Video Light w/Two Lamps & Flash Strobo Effect. $69.99 |
|
|
Mass Effect 3 N7 TShirt Tee Black Colors Men All Size Xbox360 PC Ps3 Video Game $18.99 |
|
|
Lot Video Game Lanyards(Mass Effect 3, Falllout, Uncharted 3, PS Vita) $10.00 |
|
|
Numark AVM02 Professional Audio/Video DJ Mixer With Effects $799.95 |
|
|
NEW Video Game Mass Effect 2 (Xbox 360, 2010) for Xbox 360 console $21.01 |
|
|
Mass Effect 2 Xbox 360 Video Game & Collectibles $39.99 |
|
|
Mass Effect 3 Three (XBOX 360, Video Game, SciFi RPG, Kinect) Brand New Sealed $43.85 |
|
|
Mass Effect 2 Video Game for the Microsoft Xbox 360 X-Box $10.00 |
|
|
ADOBE AFTER EFFECTS 3.1 PRODUCTION BUNDLE VIDEO EDITING SOFTWARE MAC NEW IN BOX $297.00 |
|
|
SOUND EFFECTS MUSIC FOR MOVIES VIDEO DIASHOWS 2LP AROUND THE WORLD IN MANY MOODS $9.39 |
|
|
Adobe After Effects CS5 Digital Classroom, (Book and Video Training) by Jerron $21.76 |
|
|
Mass Effect 3 (Xbox 360, 2012) Video Game $12.00 |
|
|
Mass Effect 3 Video Game N7 Red Stripe Logo Bifold Wallet NWT $16.00 |
|
|
Mass Effect 2 Xbox 360 Video Game $1.26 |
|
|
Andrew Kramer Series One Video Copliot After Effects Tutorials Interviews $24.95 |
|
|
Video Copilot The Bullet 3D & After Effects Training Tutorial DVD $49.95 |
|
|
Green Screen Chroma Key for Video/photography Effects $9.53 |
|
|
Green Screen Chroma Key for Video/photography Effects $38.11 |
|
|
Green Screen Chroma Key for Video/photography Effects $21.50 |
|
|
Mass Effect 2 PC DVD Video Game New Sealed $14.39 |
|
|
Virtual Reality Sets – Video Effects Digital Backgrounds use with Green Screen $6.00 |
|
|
Mass Effect 2 ——– PS3 video game $17.99 |
|
|
XBOX 360 MASS EFFECT 2 BRAND NEW VIDEO GAME $19.98 |
|
|
77mm Special Effects 6 Filter Set for Camera or Video $49.00 |
|
|
62mm Special Effects Filter Set for Camera Video $39.00 |
|
|
72mm Special Effect Filter Lens Video kit fr XL1 XL2 XL1s sony FX1 Z1U Nikon D80 $22.99 |
|
|
RARE 5.55 CARAT REAL BLACK AAAA SQURE DIAMOND WITH FLOWER EFFECT (Watch Video) $4,999.00 |
|
|
Logitech HD Pro Webcam C910 Full 1080p Face-recognition,10MP,Video Effects Black $112.07 |
|
|
Mass Effect 3 2012 Xbox 360 Video Game BRAND NEW & SEALED $49.99 |
|
|
Mass Effect 3 2012 Xbox 360 Video Game BRAND NEW & SEALED Region Free $50.99 |
|
|
Mass Effect 3 N7 Collectors Edition SONY PS3 Video Game BRAND NEW $72.99 |
|
|
Mass Effect 3 XBOX 360 Video Game Brand New Sealed REGION FREE $45.99 |
|
|
5 xbox 360 video game lot action/rpg greats including MASS EFFECT 3 !!!!!!!!!!!! $32.09 |
|
|
New MASS EFFECT N7 Logo Video Game Stainless Steel Analogue Men’s Watch $9.99 |
|
|
D2297 N7 Shepard Armor Mass Effect Video Game POSTER $9.79 |
|
|
MASS EFFECT 3 VIDEO GAME AD ADVERTISEMENT POSTER $11.99 |
|
|
Mass Effect 2 Video Game PS3 XBOX PC Shepard Shoot Shirt T-Shirt N7 Black Logo $18.99 |
|
|
Mass Effect 2 video game series 1 TALI Action Figure DC Direct Unlimited $49.49 |
|
|
VJ (VIDEO JOCKEY) TRIPPY PSYCHEDELIC VISUAL EFFECTS ANIMATED DVD $10.00 |
|
|
Chromakey Green Screen Body Suit – Video Effects Muslin $99.00 |
|
|
CREATIVE LIFE LIKE VIDEO CLEAR VOICE &FUN EFFECTS $10.00 |
|
|
Perfect JB Magic Mark Mason Card Effect!! Check Video! $46.97 |
|
|
Mass Effect 3 Three (PlayStation 3, PS3, Video Game, Sci-Fi, RPG) Brand NEW $45.31 |
|
|
Nwt Mass Effect 3 N7 Logo Video Game Snap Back Hat $17.00 |
|
|
Best Green Screen 6′x9′ Chroma Key for Video Special Effects $29.95 |
|
|
New Mass Effect 3 Collector”s Edition Xbox 360 Video Game $100.34 |
|
|
MGI VideoWave 4 PC CD digital video editor, effects etc $25.49 |
|
|
MASS EFFECT 3 VIDEO GAME ADVERTISEMENT BOX! BETTER WITH KINECT $5.99 |
|
|
Video Audio Effect Mixer Picture-In-Picture Processor $488.00 |
|
|
Video Audio Effect Mixer Picture-In-Picture Processor $488.00 |
|
|
Video Audio Effect Mixer Picture-In-Picture Processor $488.00 |
|
|
MASS EFFECT 3 VIDEO GAME AD ADVERTISEMENT BOX! $5.99 |
|
|
Mass Effect 3 Video Game New X Box PS3 Custom Black Shirt T-Shirt Tee Fem Shepar $16.49 |
|
|
MASS EFFECT 2 Xbox 460 Video Game BRAND NEW SEALED $0.99 |
|
|
Brand New Computer PC Video Game: MASS EFFECT 2 $15.99 |
|
|
NEW OFFICIALLY LICENSED MASS EFFECT N7 SPECIAL FORCES BELT BUCKLE VIDEO GAME $22.99 |
|
|
Brand New Computer PC Video Game: MASS EFFECT $13.99 |
|
|
Visual Effects Unit for DJ VJ Video Editing Software Application Program $9.95 |
|
|
VJ Mixing – DJ with Visual Effects SWF Video Mixer NEW Software Program on CD $9.95 |
|
|
X-BOX 360 MASS EFFECT 2 VIDEO GAME $12.99 |
|
|
2010 video game ad page ~ MASS EFFECT 2 Leader $7.99 |
|
|
Special Effects Video Clips, Avid, Final Cut, Editing, Make Your Videos Look Pro $7.99 |
|
|
Special Effects Video Clips, Avid, Final Cut, Editing, Make Your Videos Look Pro $7.99 |
|
|
MASS EFFECT 2 T-SHIRT Extra Large XL Tshirt Dark Grey Video Game $14.95 |
|
|
Mass Effect 2 video game Ser 1 GRUNT Figure -dc direct unlimited toys $17.99 |
|
|
Twin Effect Bass Drum Double Pedal New – SEE Video! $113.74 |
|
|
Brand New Sealed Mass Effect 3 N7 Limited Collectors Edition Xbox 360 Video Game $30.00 |
|
|
Mass Effect 3 Rare Store Display Video Game Promo Poster Advertisement PS3 Xbox $4.99 |
|
|
Mass Effect 2 Collector’s Edition Video Game Microsoft XBOX 360 Unopened Sealed $274.99 |
|
|
Best Green Screen Extra Large 10′x21′ Chroma Key for Video Special Effects $48.95 |
|
|
Utah Scientific SqueezeMAX Master Control Effects & Video Graphics Generator! $1,999.99 |
|
|
SDCC 2011 MASS EFFECT 3 VIDEO GAME PROMOTIONAL ITEMS $9.99 |
|
|
Video Audio Effect Mixer Picture-In-Picture Processor $488.00 |
|
|
Video Audio Effect Mixer Picture-In-Picture Processor $488.00 |
|
|
Video Audio Effect Mixer Picture-In-Picture Processor $488.00 |
|
|
Cosmi Professional Video Editor Special effects, Fade, Add Credits NEW Software $6.90 |
|
|
Pinnacle Alladin 102350N-CST Digital Video Effects Switcher system MAKE OFFERS P $300.00 |
|
|
Adobe After Effects 6.5 Professional. Total Training Video Workshops Included $300.00 |
|
|
BRAND NEW SEALED ***MASS EFFECT 2*** XBOX 360 VIDEO GAME $22.97 |
|
|
Archer Components Lot: Special Effects Switcher/Video Enhancer/Control Center $25.00 |
